What does your business need an AI Developer for?

Over the past 10 years, the advancement of Artificial Intelligence, Deep Learning and Big Data has snowballed at an astonishing pace. AI is no longer something out of reach in the distant future but is quickly becoming an integral part of our daily lives. We have autonomous vehicles that can drive us to our homes – homes controlled by virtual assistants, where we speak to Chat Bots for customer service assistance. As a business, when it comes to new advances in technology, you have two choices: you can either bury your head in the sand, waiting until it becomes mainstream and eventually decide to jump on the bandwagon, or you can be an early adopter, put in the research and be driving that bandwagon, with your competitors begging for a lift. 

AI Developers to enhance your business processes

The number of ways in which you could utilise of AI in your business is almost incalculable, however, the most common use is the simple automation of everyday business processes. (Almost) Anything that an administrator can do, AI can do too, with the right coding. 

This is the easiest and least expensive to implement and has the best return on investment. It’s certainly not flashy or exciting, but in terms of your day-to-day business running, it can make a huge difference. Remove the risk of human error, run reports much faster, and increase the efficiency of your daily tasks exponentially. 

Drilled down data analysis

We’ve seen it with the algorithms on TikTok or the adverts in between Instagram stories that seem to get you; trend learning and personalised targeting of digital ads are incredibly powerful right now and get your product seen by the right eyes at the right time. 

Artificial intelligence has the ability to efficiently and effectively detect meaningful patterns in extensive amounts of data. This gives businesses the cognitive insight to predict buying habits, personalise adverts and understand their customers’ purchasing journeys. 

Of course, AI can only be as useful as it has been created to be, and so developers need to know how to ask the right questions to achieve optimal results effectively. It is one thing to analyse the data, but being able to interpret and utilise the output to make it valuable is another thing entirely. 

Engaging with customers

Particularly if you are a service-based operation, speaking to customers can take up a whole lot of your working day, and many of them will be asking similar questions or wanting to do the same things. You can free up resources by offering them a chatbot, who will be able to, at the very least, signpost to pages on your website or triage their query before they are passed to the main customer service line. 

AI also allows you to offer 24/7 customer service, reducing the bottleneck of opening hours and keeping your customers happy. For example, Amazon, Spotify and H&M all use chatbots to speak to customers, whether that’s to answer stock queries, arrange a return or manage a password reset, reducing the need for a large, outsourced customer service team. 

Certainly, there is a potential for unforeseen challenges to arise, like this example from DPD  involving a customer prompting a chatbot to use inappropriate language. The responsibility does not lie with the AI itself, the machines learn from their creators, which is why it’s so important to have talented AI developers working on it, to ensure a successful deployment of any AI systems.

Content creation

Generating SEO-focused content for blogs and websites to increase keyword rankings is something that can be done much quicker by AI than by a copywriter. If your website needs 100 product descriptions, they can be created in just a few minutes, if you know how to form an efficient prompt. You can customise your business’s tone of voice to keep things on brand, and a task that would have taken a number of days can be done in an afternoon. We even wrote an article entirely with AI a few months back

These are just a few examples of things that business owners are outsourcing to AI to streamline their practices. Contrary to popular belief, utilising AI in your business isn’t necessarily about replacing the workers you currently have, but more about maximising the potential of those employees by increasing productivity, removing the repetitive tasks and enabling them to focus on more strategic initiatives. 

If you want to know more about integrating your AI into your business and hiring an AI developer, we can help. 

Tagged with

#AI in Business #Artificial Intelligence #trends.

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