Universal Music Group - Gamescape

How Tribes delivered a pixel-perfect, cross-platform site that wowed stakeholders, delivered 100% on time, and within budget.

UMG's new platform demanded high-quality audio playback - on any device, anywhere.

Universal Music Group partnered with Tribes to help bring their new creator-facing brand, Gamescape, to life.  They needed an enterprise-ready tool that could translate complex environmental impact data into business-relevant insights. The vision? A sleek, responsive platform that would allow indie game developers to explore, preview, and license dynamic, mood-based soundtracks. But the stakes were high. To meet internal launch goals and creative expectations, the platform needed:

Speed

Lightning-fast load times across browsers and devices.

Technical Precision

Seamless audio playback, engineered for zero lag.

Design Polish

A sleek interface that matches the brand’s reputation.

High-Performance Audio Architecture, Co-Designed with Universal

To bring Gamescape to life, Tribes partnered directly with Universal’s internal team to co-design and engineer a high-performance audio platform built for precision and scale. We developed a custom audio engine capable of frame-accurate playback across devices, ensuring performance consistency under varying loads. Our team integrated motion and animation layers to dynamically visualise soundtrack shifts during gameplay, while applying rigorous frontend engineering to meet Universal’s brand and stakeholder standards. The project was delivered through a disciplined build process that hit every milestone on time, avoiding costly rewrites and ensuring technical integrity from prototype to production.

Enterprise-Grade Speed and
Stability.
Backed by Results.

Delivered 100% On-Time and On Budget

Faster GTM with fewer internal bottlenecks

5/5 Avg. Stakeholder Satisfaction Score

Positive internal feedback reinforced trust in delivery

0 Delays During QA + Launch

Flawless execution from kickoff
to release

From the team at Universal...

"Tribes is truly a world-class design and development company. We came to them with the impossible, and they were able to deliver on time, on budget, a site that wows and is the cornerstone of our offering. We couldn't be happier with the results and execution."

Damien Chock
Universal Music, LA

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