All case studies

Krispe Kreme - Sweet Night In

How Tribes built to handle peak volume, legal complexity, and brand expectations for a promotional campaign without slowing down the marketing engine.

High volume promotion
vs. regulatory complexity.

When a top FMCG brand needed to run a national campaign across the UK and Ireland, we built a promotional platform that handled:

Scalability

Handled peak traffic with zero downtime, even at massive volumes.

Compliance

Built-in no-purchase flows to meet legal requirements out of the box.

Real-Time Rewards

Instant reward delivery for partners like Rakuten TV.

Scale Without Risk: Seamless Code Redemption at Enterprise Volume.

Tribes engineered a fully responsive platform that allowed users to redeem promotional codes on a massive scale without triggering compliance risks or overwhelming internal teams. The build included live API integrations for secure, real-time validation and reward drops, infrastructure resilient to traffic surges, and a built-in no-purchase entry flow to meet strict UK/EU legal requirements. For brand managers, it meant a frictionless campaign experience with no emergency escalations; for CTOs, a robust, scalable system that delivered reliability under pressure. The result was a single, smooth user journey that protected brand reputation while maximising engagement.

The outcome? Tribes delivered a compliant promotional platform at scale.

100% Uptime During Peak Hours

Zero brand risk during national coverage

< 2 Weeks to Launch

Fast route to GTM without compromising on compliance

50,000+ Entries/ Hour

Seamless high-volume handling

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Krispe Kreme - Sweet Night In

High volume promotion vs. regulatory complexity.

Scale Without Risk: Seamless Code Redemption at Enterprise Volume.

The outcome? Tribes delivered a compliant promotional platform at scale.

High volume promotion
vs. regulatory complexity.