AI Persona Builder - Global FMCG Company

How a global brand launched an AI-enabled persona builder in 60 days with Tribes.

A global enterprise company needed innovation without risk.

An enterprise innovation team needed to deploy generative AI internally, but faced strict brand and legal constraints, distributed teams needing shared input and transparency and high pressure to show results in weeks.

Tribes was brought in to build a secure, scaleable pilot that empowered cross-functional departments that prioritised:

Control

Full oversight of every stage without compromise

Consistency

Uniform quality across every output and channel

Speed

Rapid enterprise-grade delivery without cutting corners

Our solution was a secure, department-ready system built for enterprise conditions.

Tribes deployed a cross-functional Tiger Team (PM, Dev, Design, QA) to deliver a fully governed AI tool in under 8 weeks.

Version control let marketing, legal, and product teams to work simultaneously
Scenario tools enabled safe, department-specific review and iteration
Audit logs and chat histories ensured traceability across all prompts
External sources (e.g. product catalogs) integrated without brand risk
Delivered with ISO-27001 and brand governance from day one

The results? High-trust AI adption across 12+ enterprise teams, delivered with brand-safe precision.

98% Brand Consistency

In generative test outputs

12+ Departments Onboarded

Into AI governed prompt flows

0 Escalations

From legal, marketing, or compliance teams

From The Client..

Here’s what they gad to say about Tribes...

"The team at Tribes are proving to be a fantastic technology partner. Helping us conceive of, design and build proofs of concept at speed, supporting us with superior talent, both in terms of thought leadership and delivery"

Drew Burton

Brand Tech Consulting

Tribes delivers compliant, fast-moving AI for global teams under enterprise constraints.

Let’s explore what’s possible.

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